WATCH BELOW HOW THIS METHOD HELPED ANTHONY GENERATE $1 MILLION IN SALES
Life do not come without challenges or moments that test you.
The pressure when not managed takes a toll on your nervous system.
Over the next 21 days, you’ll learn not just to breathe through pressure, but to use it as fuel for growth and clarity in your life.
The Cold Initiation is a 21-day journey to strengthen your mind, balance your nervous system, and reconnect you to presence through cold exposure, breathwork, and daily mindset training.
Following this you will learn to meet pressure with presence in your daily life and cultivate resilience as a state of mind, not just as a reaction.

Shani began his journey with Cold Water Exposure through cold showers before moving on to ice baths and facilitating.
He has now facilitated journeys at festivals, retreats, men's circles and private ceremonies.
Learning from the wisdom of Masaru Emoto, who discovered how energy of gratitude transforms crystals within tap water.
Shani use The Cold Initiation Method in combination with Mantras to reprogram your mind’s response to stress, turning discomfort into focus and stillness..
No, we will work with what you have access to. If that is the cold ocean, a fancy ice bath or just a shower we will find a way to make the challenge work for you.
Great, everyone moves at their own pace and we have ways to work anyone from beginners all the way to advanced.
You can do the 21 day challenge in your own time, the program is created to do it consecutively but it can work around your schedule.
Yes we make sure to go over safety precaution and proper breathing practices in the program.
You will still access to the community for life so after the 21 days there is an integration period where you can harvest what you shifted. If you feel the call to do another 21 days that is possible as we explain how to increase the difficulty and shift your focus for future challenges.
He entered The Initiation with Shani fully committed to transforming his life and living in alignment with his truth.
At the time, he was working as a high-ticket sales closer, earning between 5–8k a month — but the offer he was selling no longer felt authentic.
In this clip from their podcast, he shares what happened after that moment in the cold — the clarity he gained, the decision to quit, and the shift that led him to sell an aligned offer.
Since then, he’s generated over $1 million in sales and now works with high-level entrepreneurs.
If you’re ready for your own identity shift over the next 21 days, join The Cold Initiation below.
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